form and substance

Form is easy to copy, to communicate, and to be fooled by, while substance is hard to create, to transfer, and to recognise.

With each communication or reproduction—whether horizontal or vertical—a little substance is lost to form. Where benefit extraction (exploitation) is involved, the loss will be greater.

Eventually, with enough repetition and exploitation, everything once meaningful turns into a farce.

Digital and social media facilitate and multiply the effect.

That's how we have come to live in a world of parodies and empty words.